Brief
The client, Barilla, has decided to pursue a pop-up shop model that will be located in urban centers for short periods of time (3–4 weeks) and then moved to other cities around the country.
Create a branded environment for a Barilla pop-up shop while considering the emotions, motivations, and impulses that influence decision-making. The pop-up experience should reach the target audience by showcasing the service and ultimately increasing brand recognition.
Initial Research
In the initial research, I worked with my peer Daniel to understand the core values and mission of the Barilla Company.
Key Insights
3 Key Insights that are important to consider when designing the model:
- Barilla pasta is made with love. They show their love for the planet and people by providing the highest quality pasta combined through sustainable efforts.
- Barilla isn’t any plain pasta company, it has a rich history with a unique origin story starting from the baker, Pietro Barilla in 1877.
- Barilla made sustainable and health conscience practices a top priority in its mission for delivering pasta. Barilla is invested in the future of food production.
