Se A Kim

Reflection:

The class activity was very interesting. I was in the same group as Shruti and we both thought that the exercise felt like a group therapy session. We all reflected on the speaker’s comments in a way in which we assured their opinions or trajectory on their career. Since we were design students struggling with similar problems, our group had a more empathetic outlook on each other. Although the activity was awkward at first, the conversation was productive in helping us see the daily struggles we all share.

Empathy Maps

Developed by Dave Gray and his team at XPLANE…


Se A Kim

Reflection:

The class activity was very interesting. I was in the same group as Shruti and we both thought that the exercise felt like a group therapy session. We all reflected on the speaker’s comments in a way in which we assured their opinions or trajectory on their career. Since we were design students struggling with similar problems, our group had a more empathetic outlook on each other. Although the activity was awkward at first, the conversation was productive in helping us see the daily struggles we all share.

Empathy Maps

Developed by Dave Gray and his team at XPLANE…


11/24 — Research

I interviewed a fellow design student on the current experience with online lectures and studios through zoom. Some of the main points from this conversation were:

  • Online experience is worse than in person studios
  • Screen time fatigue, feeling more isolated and tired
  • Wants less screen time and more in person interaction
  • Feels trapped because everything is in her room
  • She stays indoors for days

Based off of the conversation, the direction I want to take is one where people can have multiple sensory inputs rather than a single screen. There is joy in being able to hear, smell, and touch…


Environments Mini | Fall 2020 | Se A Kim

10/27/20

Pre-Project Reflection

When thinking about E Design, I get the idea that this is a novel type of design thinking due to its young history in our program. I am intrigued by Future’s thinking because of its focus on creating new spatial experience for both digital and physical environments. It makes me excited to see how E design will unfold in the future and applied to real life situations.

I decided to purchase the autobiography of Nikola Tesla because, in my mind, I see the spirit of invention with Environments Design. We have to challenge ourselves by exploring ideas that seem almost…


Project 4

Project Introduction

Oct. 10, 2020

Design a 60-second video that highlights the unique characteristics and personality of your typeface in the context of its use and in relation to its larger type family.

Main 3 Adjectives:

Beautiful

Sophisticated

Antique

For this video, I considered my final spread from the last project and the main adjectives I had to describe the Goudy Typeface. This typeface has a classical feel and is inspired by the Renaissance and Medieval Times, so I wanted to pay homage to that era in my video.

Choosing Music

I decided to start off by listening to some classical music and browse around…


Project 3 : Typeface

Part 1: Introduction

Sept 26, 2020

Make a list of adjectives that describe your typeface. Then, write a one to two page essay that highlights the unique characteristics and personality of the typeface, and a brief statement (50–65 words) that encapsulates the content of the essay.

The first impressions I had on this font was its classical and antique nature in its form. Goudy is an old style serif typeface originally created by Federic W. Goudy for American Type Founders in 1915.

Initial Research:

In Goudy’s autobiography, he described the italic based on the study of 16th century italics and his…


Crowd of diverse men and women walking on a rainbow colored crosswalk

We learned about the idea of Universal design and how it can be used to show the largest range of people regardless of their backgrounds. This form of design considers an environment that meets the needs of all individuals using that space. We aim towards a type of design that is accessible and pleasing to everyone and not just a minority or majority group.

During the lecture, we discussed how people design for “average” and described a generally shared standard as a fully-abled white, middle-class male. In what cases do we actually design with this “white, middle-class male with no…


Project 2 — Visual Hierarchy

Part One Overview:

September 11, 2020

Research your assigned local organization (City Theatre) and think of three adjectives and a sentence that describes the event.

Using 8.5 x 11 paper, a vertical orientation, use Neue Haas Grotesk in its three strokes (Light 45, Roman 55, Medium 65, Bold 75). Content should be flush left, rag right, and 17 pts with leading of 21.

Here are the four exercises:

  1. Stroke weights: select two stroke weights
  2. Linespacing: insert one linespace between any two lines of type
  3. Horizontal shift: two flush-left margins
  4. Horizontal shift: three flush-left margins
  • when in one exercise…

-Se A, Iris, Joseph, Elysha

Atlantic’s 2019 Logo (left) and 2020 Logo (right)

In the course of a week our team looked into the print and web format of the Atlantic’s design. The Atlantic is an American Publication Magazine originally founded in Boston, MA in 1857 as “The Atlantic Monthly”, which describes itself as “a literary and cultural commentary magazine”. The Atlantic aims to be a bipartisan publication that pushes radical ideas in provocative and dramatic ways. In many ways, this original goal is reflected in not only their tangible design choices but their recent decision to re-brand themselves in order to better reflect a neutral yet provocative…

Se A Kim

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